National Client Insights Manager

Company Name:
Position Type:
157631 - Stratford, CT
The National Client Insights Manager is the national contact for Marketing with the assigned category/client(s).
National Client Insights Manager is the one point of contact, within Analytical Services, nationally for a client(s) within the category/categories assigned. The NCIM is to communicate weekly with the assigned client(s).
NCIMs are to coordinate with our Client Service Directors and/or our clients to ensure that we are providing the appropriate Marketing services to our clients and that we are being efficient in the process.
Assist in preparing for national business reviews, sales meetings and executive client meetings.
Jointly develops national category development strategies and objectives with our client(s) in the following areas:
- Training of our Analytical Services team regarding client strategies and objectives.
- Score carding of sales, merchandising, assortment, pricing, and shelving
- Reducing redundant Marketing activity both within Acosta and between Acosta and our client(s)
- Maximizing Acosta's time in front of Category Managers at our Customers
- Add value by anticipating client expectations through proactive analytics and insights. These areas are to be approached targeting opportunities to increase revenues for the company.
Coordinate with regional Analytical Services analyst that the reports developed for use with specific client(s) are delivered monthly, via the Knowledge Suite. The NCIMs are to jointly take ownership for all content delivered via Knowledge Suite for client(s)' categories.
Oversee/develop specific client reports using syndicated or customer scan data to include sales tracking, price tracking, new item success tracking, distribution tracking and special business initiative tracking, all to be measured against jointly set objectives.
Oversee/develop new item presentations at a national level that can be adapted to each local market for sales calls.
Coordinate with the Analytical Services analysts in the local marketing hubs to reduce redundant activities, share best in class presentations and coordinate work being done against specific client(s) categories.
Coordinate with the Director of Space technology to measure against regional/national objectives for shelving in the categories in which client(s) compete(s).
Assist Analytical Services management as needed on assigned client(s) as they actively pursue opportunities to create mega events with our customers.
Serve as the lead corporate and local division sales calls with our customers as the ""expert in the categories"" in which NCIM is assigned.
Build relationships with assigned client(s) and respond to their needs in the most professional manner possible through proper and positive communication.
Attend appropriate client sales meetings and local market meetings.
Serve as resource for preparation of interviews as needed.
Miscellaneous duties as assigned.
College degree or equivalent work experience.
Minimum 3 years Marketing experience in the CPG industry are required.
Must present a professional image and be able to represent the company in a professional manner.
Must be willing to travel if necessary.
Must have strong computer skills utilizing a variety of PC software packages including MS Word, Excel, PowerPoint and a working knowledge of Visual Basic for Applications.
Must possess strong written and verbal communication skills.
Must possess strong interpersonal, organizational and administrative skills.
Must be able to effectively communicate with others.
Must be able to operate a calculator, computer, printer, fax machine, telephone, and copy machine.
Acosta Sales & Marketing is an Equal Opportunity Employer
Company Description:
With dedicated teams focusing on major retailers and associates covering key territories, Acosta Sales & Marketing represents more top brand than any other sales agency in North America.

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